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Do you have a pseudo name? or Have you thought about using one? Authors are using pen names for a variety of reasons, and if you are still deciding at this point whether to have one or not, here are some of the reasons why authors use pseudo names. Branding Pen names or pseudo names are all about branding. Authors choose a pen name that represents their brand, and style of writing. Some authors who write in different genres also use different pseudo names to protect their main brand. Many authors choose their pen names in consideration of how they...

ISBN is an important topic to talk about because it was recognized in 170 countries and it plays an important role in your book sales and distribution. There are many questions about ISBN that are still a subject of debate between many authors and publishers but here are some of the frequently asked questions and the concepts you need to know about ISBN.  International Standard Book Number. It’s a 10 or 13-digit code that personally identifies your book, with the information about the book’s publisher, title, language, edition, and version. Also used for the inventory system,  Is ISBN required for...

Instagram is a huge platform with millions of users connecting anyone to everyone. If you are a self-published author and you are on Instagram, here are 3 different ways on how you can use this platform to your advantage.  Develop a Strategic Branding Stick to your specific branding colors, fonts, and theme. Make sure that it is aligned with your book's message/ genre. Instagram is highly run on visuals and it will not be effective if your branding is all over the place. Stick to a certain set of branding styles and maintain it.  Create Relevant Content Instagram users are...

Analyze the content of your book vs the audience profile. Your content will determine the audience of your book. Who will be interested in the kind of content you are publishing?  Narrow down the persona, such as age, gender, hobbies, interests, the industry they belong to (if applicable). Expanding to the secondary audience. Once you have identified the primary audience, expand to the secondary group. Ex. If you are publishing a cookbook for mothers, a secondary set of audience would be restaurant owners, food bloggers, etc. Now, many of us will not have an effort in targeting a secondary audience,...