Most of us aren't fans of long links, especially if we have to type them manually. But there is a better way to get your readers engaged without having them going through the hassle of typing long links in their browser: QR Codes.
It is a barcode that you scan using your cellphones and it brings you to a website, or a specific place in the web. 100% of the time, your readers are using mobile phones and are most likely to scan the code with no doubts in mind.
What is A QR Code?
QR code is a barcode that you scan using your cellphones and it brings you to a website, a social media account or a lead magnet.
There are many QR code generators online that you can use. One example is KindlePreneur - QR CODE Generator for Authors
How to Generate in 3 Simple Steps
Step 1: Enter the link you want them to go to.
Step 2: Upload a book cover (optional)
Step 3: Generate and download the QR Code
Where to Redirect you QR Codes
At the back of your book, you can add a QR Code that leads to your author profile.
Add a QR Code on the last page of your book that leads readers to a Facebook Fan Page for that book.
Add a QR Code that leads to all your social media profiles. And let the readers follow your accounts with ease.
People are now using devices more than ever, and QR codes are better and faster technology that authors should be taking advantage of.