You might probably think that a launch is only for popular authors. And if that’s what you’re thinking, then you’re missing out on a big opportunity by not having one. Book launch offers great publicity chances and can be a rewarding way to kick off your book’s release.
Remember that the primary goal of a book launch is to provide your book the wide visibility that it can get while it’s still new.
However, it’s just the beginning of another journey. Of course, you need to let other people know about that amazing book over the long term.
Launching a book needs a strategy.
Just an example, every time Apple launches a new product, you will notice that they put a remarkable emphasis on its launching. Events here, advertising there while constantly featuring and promoting the product. The same thing happens when a successful author launches a new book.
Now, let’s talk about the step-by-step guide for a successful book launch.
STEP 1: SELECT THE DATE FOR YOUR LAUNCH
Once you have the release date, you will have a specific goal to look forward to and work toward.
It is essential to plan your launch six to 12 months before you actually publish your book. This will give you ample time to accomplish the necessary steps without being overwhelmed or rushed.
STEP 2: CREATE YOUR WEBSITE
Having your own website allows you to promote yourself and your book almost limitlessly since you have your own space. Though you can do this on different social media platforms, the fact that there is limited space and exposure would not give you complete control.
STEP 3: ESTABLISH AN EXCLUSIVE LANDING PAGE FOR YOUR BOOK
In a simple explanation, a landing page is a page on your website that is exclusively dedicated to the promotion of your new book. Utilize this page to promote your book by sharing excerpts and getting your audience excited about reading the whole book.
STEP 4: BE ACTIVELY INVOLVE IN SOCIAL MEDIA
Social media is indeed vital for spreading the word about you and your precious book.
Facebook, Instagram, Twitter, and YouTube can significantly help you in getting yourself and your book in front of an audience in a more personal way.
STEP 5: EXPOSE YOURSELF THROUGH BLOGS AND PODCASTS
You aim to sell your book so expose yourself out there.
Months before your book launch, you can seek help from bloggers, especially those book bloggers. The good thing here is that they can either do an interview with you or review your book and provide honest comments.
You can also research podcasts that accommodate your target audience. Once you find them, reach out to the hosts to request an interview. If possible, line up as many interviews or guest posting opportunities as possible before your book launch.
These are great marketing techniques to create awareness about the book to your audience and eventually initiate sales. Some authors think that a launch strategy is not necessary for launching their books. What they think is that simply uploading their books on Amazon is enough to call it a day.